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Syndication of live
telecast for Ghana 2008
Accra, Dec 21, Ghanadot - GNA – The Local Organizing
Committee (LOC) of Ghana 2008 African Cup of Nations has
reached an agreement with all six local television stations
to have equal live telecast of the competition that
commences on January 20.
Magnus Rex Danquah, Chief Operating Officer (COO) of the LOC
told the GNA Sports that the agreement with the six- Ghana
Television, Metropolitan Television, TV 3 Network, TV
Africa, Net 2 Television and Skyy TV means they would all in
principle syndicate sponsorship and advertisement from one
source for and on behalf of the LOC and all the broadcasting
houses.
The right for the live feed for the production, which in
Ghana exclusively belongs to the LOC, is being extended to
all television companies and radio stations on common
parameters to guarantee a share of the coverage revenue for
all companies involved in the syndication.
Mr Danquah said this means that arrangements made separately
with any of the six stations by corporate bodies in relation
to publicity on the platform of the coverage of the tourney
must be refashioned to reflect the current posture that
ensures a simultaneous appearance for sponsors and
advertisers on all the stations.
The Chief Operating Officer has therefore encouraged
sponsors to take advantage of the total nationwide coverage
that is ensured by the involvement of all the television
networks through the Marketing Department of the LOC and
other accredited agents.
GNA
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