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LOC accuses ECOBANK of ambush
marketing
Accra, Nov 26, Ghanadot/GNA – The Local Organising Committee
(LOC) of the Ghana 2008 Africa Cup of Nations has asked
ECOBANK Ghana Limited to withdraw within seven clear days
all print and radio advertisements as well as all unofficial
linkages with the tournament or risk facing legal actions.
The LOC has also demanded from the ECOBANK an unqualified
apology for contravening the fundamental principles of
marketing guiding the tournament.
The request by the LOC follows newspaper adverts placed by
ECOBANK in the daily Graphic of November 26, 2007 and a
recent raffle promotion being organised by the Bank.
A statement signed by Magnus Rex Danquah, Chief Operating
Officer of the LOC copied to the GNA Sports, said it has
noticed with a great deal of disapproval the full page
advertisement placed by the bank, describing it as ambush
marketing.
The statement said using the Ghana 2008 logo amounts to an
outright disregard of the regulations that safeguard the
interest of the organisers and partners of the 26th MTN
Africa Cup of Nations Football Tournament.
“ECOBANK must certainly be aware of the fact that such
illegally deliberate negligence of the marketing rules and
regulations that are infused into events organization, the
logo cannot be mitigated by the spurious avowal of the
support for the Black Stars.
It is evidenced by the Bank’s blatant display of the
distorted version of the registered trademark of the 26th
MTN Ghana 2008 Tournament logo”. The statement added.
The statement said “it is to prevent such unfortunate
situations that the LOC out of its magnanimity publicly
invited companies and organizations that have the intent to
use the medium of the tournament to promote themselves,
their goods and services to negotiate with the organisers
for the express authority to do so.”
It said the LOC is determined to have a hitch-free
successful tournament to lift higher the image of the nation
and hope to count of the cooperation of all towards it.
GNA
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