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LOC warns corporate bodies against
ambush marketing
Accra, Nov 23, Ghanadot/GNA – The Local Organizing Committee
(LOC) of the Ghana 2008 Africa Cup of Nations has warned
corporate institutions against the adoption of ambush
marketing strategies in their quest to profit from the
three-week long event.
“Some corporate institutions have resorted to the clothing
of some supporting groups as a way of marketing their brands
and products during the January 20 – February 10, 2008
Championships”.
Magnus Rex Danquah, Chief Operating Officer of the LOC in a
statement copied to the GNA Sports said it is an
infringement on the rules guiding the competition for
companies and organizations to clothe spectators and fans in
their establishment’s insignia apart from the recognized
sponsors and partners.
“It is in contravention of the marketing rights of the
organizers, both LOC and CAF, who have the tights to
prosecute such companies and subject them to penalty above
the 100 percent of the cost of the going rates.”
Mr Danquah explained that such display of negligence in
relation to the regulations must be considered in the same
vein as illegally using the name, logo, mascot and images
including the trophy and other registered trademarks of the
organizers.
He mourned that the practice, which is more prevalent in the
sports sector has deprived most football clubs of the
benefits of such promotions and the sale of club
paraphernalia.
The Chief Operating Officer insisted that it is mandatory
for organizations and companies interested in the production
and manufacture of items relating to the 26th MTN Africa Cup
of Nations to obtain license through negotiation with the
LOC.
He concluded that anybody with the intent of using the
tournament as a medium to promote their goods and services
can only do so with the express authority of the LOC.
GNA
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