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Ghana's Home Décor sector urged on the
need to improve products
Kumasi, July 24, GNA - At the end of a day's seminar and
workshop organized jointly by the council and the Trade
Facilitation Office of Canada (TFOC) in Kumasi on Monday.Mr
Lawrence Prempeh, General Manger of the Ghana Export
Promotion Council, said that mainstream gift and home décor
furnishing products from Ghana were not attracting their
fair share higher prices in the world market.
He said it was for this reason
that the council had organized the seminar and the workshop
to present trends in the North America market in branding
and new product development.
He said uniqueness, originality
of design, quality on material development and
branding was they way to promote higher end product lines in
order to attract higher prices.
The seminar was attended by over 30 handicraft groups and
firms in the region that were involved in home décor and
accessories production. It was to prepare them for
their participation in the May 2008 edition of the Montreal
SIDIM Interior Design Show in Canada.
The facilitators of the course assisted with the selection
of the best products that included woodcarving, ceramics,
brass works, Kente and Adinkra cloths for development to
ensure conformity with market needs.
The facilitators advised on packaging, labeling and export
pricing.
Mr Prempeh said the non-traditional export sector had
witnessed growth in the last five years due to pragmatic
policies and programs by the GEPC.
Earnings from the non-traditional exports increased from 460
million dollars in 2001 to 893 million dollars in 2006, a
growth of 94 per cent.
Mr Prempeh said the Council had projected that the sector
would earn over one billion dollars in 2008.
Ms Kathleen Holland, a
consultant of TFOC, urged the participants to take interest
in raw materials that are environmentally friendly.
Source GNA
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