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Tourism sector to promote Ghana in China
Accra, April 9, Ghanadot/GNA - Mr Stephen
Asamoah Boateng, Minister of Tourism and Diaspora Relations
will participate in a global exhibition to be held in China
mid April this year as part of renewed efforts by the
tourism industry to promote Ghana in the Asian country.
The three-day China Outbound Travel and Tourism Market (COTTM)
is held annually and provides platform for countries to
showcase their potentials targeted at China's large and
vibrant outbound Tourism market.
Speaking to the Ghana News Agency, Mrs Bridgette Katsriku,
Chief Director at the Ministry, said it was the first time
Ghana was participating in the fair and expressed optimism
that the country would gain a lot from it.
She said in China, Mr Asamoah-Boateng would share
information about Ghana and her potentials with other
participants aimed at building stronger relations between
the tourism sector and the Chinese industry.
"The Chinese are traveling a lot these days and Ghana must
take advantage of the market in that country to attract more
tourists into our country," she said.
She recalled the signing of a Memorandum of Understanding
that allowed Chinese to travel to Ghana for tourism purposes
and said the Ministry wanted to take advantage of it to
promote Ghana as a destination of choice to the Chinese.
"Many African countries are now getting interested in China
and Ghana is no exception," she added.
Mrs Katsriku expressed concern about the lack of a national
carrier to provide direct flights to many of the routes to
our target markets including the Ghana-China route, but was
hopeful that other airlines currently operating between
China and Ghana would prove reliable and effectively support
the promotional drive.
Ghana's delegation will include 12 tour operators and
hoteliers.
GNA
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