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GJA signs MOU with Adom FM to promote businesses
Accra, March 27, Ghanadot/GNA – The Ghana
Journalists Association (GJA) on Thursday signed a
Memorandum of Understanding with Adom FM, a Temna-based
radio station, to use their medium to create a platform
where small scale businesses could interact with policy
makers about their problems.
Adom FM would air a programme dubbed: “Adwuma pa” on
Saturday afternoons between 1400 and 1430 hours. The
programme would begin on April 5.
Mr Kwesi Afriyie Badu, Chief Executive Officer of KAB
Governance Consults, consultants on governance issues, said
early this year the GJA launched a programme aimed at using
the media to strengthen business advocacy in Ghana.
The programme, which is supported with the Business Advocacy
Fund (BUSAC), would pay attention to small-scale industries
in Ghana and discuss their problems using the media
platform.
He said: “The programme would be used to dialogue on
problems encountered by especially small-scale industries in
their work and would also bring on board policy makers to
respond to the concerns of businesses.”
Mr Bright Blewu, General Secretary of the GJA, said the
programme was an opportunity to improve business reporting
in the media.
The GJA, he said, saw the programme as a social
responsibility towards poverty reduction and added that
signing the agreement with Adom was a first major step.
Mr Blewu said Adom was chosen because of the use of the Twi
language in broadcasting.
Mr Francis Adjei, General Manger of Adom FM, expressed
delight that the station was the first to host such the
programme with the objective of helping to solve problems,
especially in the business sector.
He said he believed the programme would help change the
lives of people and Adom FM saw it as a social
responsibility towards Ghanaians.
GNA
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