Kumasi, Oct. 28, Ghanadot/GNA - Aid To Artisans Ghana (ATAG)
is making drastic efforts at developing a strategic plan to
help revitalize the Crafts Industry in Ghana.
This would render the industry attractive and competitive in
the Global Market, and contribute effectively to the
socio-economic development of the country.
Mrs Bridget Kyerematen-Darko, ATAG Executive Director, made
these statements at a workshop conducted by a team of
business consultants from International Business Machines
(IBM) for stakeholders in the craft industry recently in
Accra and Kumasi.
The workshop which was attended by artisans, exporters,
agents and organizations with vested interest in handicrafts
was aimed at discussing current issues of the industry and
how to boost the sale of handicraft in the country.
Participants were also taken through a special training on
the supply chain management, marketing and communications.
Mrs Kyerematen-Darko indicated that the history of culture
of the Ghanaian handicrafts was what made the products
unique, adding that, by collaborating and finding new ways
to market and distribute the local handicrafts, a stronger
market would be built.
The workshop gave participants the opportunity to brainstorm
and come up with innovative ideas whiles creating platform
for networking and collaborating among the craftsmen.
GNA
