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Ghana-Made maiden festival slated for
November 2009
By
Masahudu Ankiilu Kunateh, Ghanadot
Accra,
Oct 8, Ghanadot - Manufacturers in Ghana in their quest to grow
the country’s economy are aggressively using different
mechanisms to promote their products and services in order to
drive local demand.
To this
end, a maiden Ghana Made Festival has been slated for November
2009 aiming at recognizing and highlighting products and
services of local manufacturers as well as providing the space
for these products and services to be assembled and sampled by
consumers.
The
festival will be an annual event and will seek among other
things to highlight the challenges inhibiting the local
manufacturers and service providers.
The
maiden edition will highlight the role effective marketing plays
in promoting made in Ghana products.
According
to the organizers of the festival, the entire month of November
would be designated as the “Ghana made month” and would see
participating companies advertising their products and services
to the general public by way of radio presentations on their
partner media houses.
The Ghana
Made Festival is being organized by ejobs Ghana Limited, a
recruitment and human capital development company, Ghana Made
Company, Association of Ghana Industries (AGI), Ministry of
Trade and Industry and other local and international bodies.
The
climax of the festival will be a weeklong exhibition of made in
goods and services and entertainment fair, from the 23rd
to 30th November 200 at the Efua Sutherland Park in
Accra.
Speaking
at the media launch in Accra, the Managing Director of GhanaMade
Ltd, Mrs. Comfort Aniagyei, stressed the need for players in the
industry to aggressively market made in products, saying “We
need progress and prosperity as a nation. We need economic
growth and we need to urgently address the unemployment issues
facing us” as a country.
She added
that the consumption of made in Ghana products impacted directly
on the manufacturing sector of the Ghanaian economy, adding the
itself served as a major driver for economic growth and
prosperity.
Mrs.
Aniagyei noted that the rapid growth of China and India had been
driven by their manufacturing sectors whose products, together
with other countries were seen on almost all shelves in Ghana’s
distribution outlets.
She
passionately appealed to Ghanaians to reject the archaic notion
that made in Ghana products were of inferior quality.
According
to her, “What we must do as patriots is to continually engage
our research and development departments and the various
certification bodies in the areas of capacity building. They can
then continue to work with our producers to achieve improvements
in line with relevant international standards”.
An
official of eJobs, Ms. Akosua Koranteng Adayi, told the paper
that another reason of organizing the upcoming festival was to
create networks among Ghanaian entrepreneurs, who would
participate in the festival activities, especially the fair.
According
to her, all kinds of products and services made in Ghana were
qualified to take part in the festival and therefore appealed to
companies to register for the upcoming festival.
Ghanadot
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