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TIGO: Mobile
penetration in Ghana is 47 per cent
From: Samuel Dowuona, GNA Special Correspondent,
Cape Town, South Africa
Cape Town, Sept. 2, GNA – An official of Millicom International
Cellular, operators of Tigo, has put the current wireless
penetration in Ghana at 47 per cent.
This is contrary to the 55 per cent wireless penetration the
National Communication Authority, government officials and some
telecom operators have been quoting. Based on the 55 per cent
calculation, some 12.1 million people have mobile phones, and
the NCA expects penetration level to reach 60 to 70 per cent by
close of 2010 and 85 per cent in 2013.
However, Ms. Lucy Quist, Tigo’s Head of Operations for Africa,
told the Ghana News Agency (GNA) in Cape Town, where she is
attending the Telecom World Africa 2009 Conference, that “based
on figures from interconnectivity activities between the
operators, I can confirm the actual wireless penetration in
Ghana is 47 per cent.”
The new figures provided by the Tigo official bring the current
number of active mobile phone lines in the country to 10.34
million.
Ms. Quist said she had no idea how the NCA arrived at its
figures, but she was confident that the figures from
interconnectivity activities were authentic.
MTN Ghana CEO, Brett Goschen, recently echoed the NCA’s 55 per
cent penetration figure.
The TIGO figures raise questions about the subscriber numbers by
the operators in the country.
First quarter reports from the telecom operators indicated that
market leader, MTN, had 6.8 million subscribers; Tigo had 2.9
million; Vodafone had 1.65 million; Zain had 889,000 subscribers
and Kasapa had 400,000.
Going by the 10.34 million active subscriptions provided by the
Tigo official, MTN’s 6.8 million subscribers, for instance,
comes to 65 per cent market share; Tigo’s 2.9 million comes to
28 per cent and there would be only seven per cent market share
for Vodafone, Zain and Kasapa to share.
Some operators had told the GNA that operators bloated
subscriber numbers in their quarterly reports to the NCA, and
the NCA had no means of auditing to verify their authenticity.
Operators pointed to parallel reporting resulting from two
operators capturing subscribers who might have left one operator
to join the other within the three-month reporting period.
Some operators allegedly also capture inactive simcards sold out
as active subscriptions and all that tend to bloat subscribers
without the NCA doing anything to ensure sanity.
Ms. Quist in her presentation at the ongoing Telecom World
Africa 2009 Conference, said out of 106 million Tigo subscribers
across all its operations in emerging markets, 34 per cent were
in Africa. She added that Tigo had targeted a capital investment
of $750 million across its operations by the close of this year.
Tigo has 16 operations in Africa. At the end of second quarter
of this year, Tigo made $6.2 average revenue per user (ARPU) per
month across Africa; but the ARPU figure for Ghana stood at $5.3
per month, aggregating some $15,370,000 for its assumed 2.9
million customers in Ghana.
Tigo’s ARPU in Africa for December 2008 was $9.3, meaning there
is a fall of $3.1 between last year and this year.
GNA
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